Juridique

Politique d'utilisation acceptable

This policy outlines the permitted and prohibited uses of Hipcall's cloud-based unified communications platform.

This Acceptable Use Policy ("AUP") governs the use of Hipcall's cloud-based unified communications platform, including voice, messaging, WhatsApp, live chat, and related services (collectively, the "Services") provided by Hipcall Limited, a company registered in England with company number 13410356 ("Hipcall"). This AUP is incorporated by reference into Hipcall's Term of Service.

By accessing or using the Services, you ("Customer") agree to comply with this AUP. Hipcall reserves the right to modify this AUP at any time, and continued use of the Services following any such modification constitutes acceptance of the revised policy.

Effective Date: 28 February 2025

1. Introduction

Hipcall provides cloud-based business communications services, including voice calling, SMS, WhatsApp messaging, live chat, call centre, CRM, and related tools. This AUP sets forth the rules and guidelines for acceptable use of these Services.

This policy is designed to protect Hipcall, its customers, and the broader internet and telecommunications community from abusive, unlawful, or harmful activity. All users of the Services, including administrators, agents, and end users, are expected to comply with this AUP.

2. Permitted Use

The Services are intended solely for lawful business communications purposes. Permitted uses include, but are not limited to:

  • Making and receiving business telephone calls
  • Sending and receiving SMS messages for legitimate business communications
  • Using WhatsApp Business messaging for customer engagement
  • Operating call centre and customer service workflows
  • Managing customer relationships through the CRM tools
  • Configuring IVR (Interactive Voice Response) systems for business routing
  • Using API integrations for workflow automation in accordance with Hipcall's API documentation

3. Prohibited Activities

A. Unlawful Activity

The Services must not be used for any purpose that violates applicable local, national, or international laws or regulations. This includes, without limitation, activities that violate data protection laws (such as the UK GDPR, EU GDPR, or equivalent legislation), consumer protection regulations, or anti-spam laws.

B. Fraud and Deception

Customers must not use the Services to engage in fraudulent, deceptive, or misleading conduct. This includes impersonating another person or entity, misrepresenting the origin of communications, or using the Services for phishing, social engineering, or any scheme intended to defraud.

C. Harassment and Abuse

The Services must not be used to harass, threaten, stalk, or intimidate any person. This includes making unwanted or repeated calls or messages to individuals who have requested no further contact, and using the Services to transmit hateful, abusive, or discriminatory content.

D. Spam and Unsolicited Communications

Customers must not use the Services to send unsolicited bulk communications, including but not limited to:

  • Robocalls or automated dialling to persons who have not provided prior express consent
  • Unsolicited commercial SMS or WhatsApp messages
  • Bulk messaging campaigns that do not comply with applicable opt-in and opt-out requirements
  • Any communications in violation of the Privacy and Electronic Communications Regulations 2003 (PECR), the Telephone Consumer Protection Act (TCPA), or equivalent regulations in other jurisdictions

E. Intellectual Property Infringement

The Services must not be used to transmit, distribute, or store material that infringes upon the intellectual property rights of any third party, including copyrights, trademarks, patents, or trade secrets.

4. Telecommunications Compliance

A. Caller ID and Number Integrity

Customers must not:

  • Manipulate, falsify, or spoof caller ID information with the intent to defraud, cause harm, or wrongfully obtain anything of value
  • Use telephone numbers not assigned to or authorised for their account
  • Transmit misleading or inaccurate caller identification information

B. Emergency Services

Customers acknowledge that Hipcall's VoIP services may have limitations regarding emergency service calls (such as 999 or 112 in the United Kingdom, or 911 in the United States). The Services are not a replacement for traditional telephone services for the purpose of emergency calling. Customers must not rely exclusively on the Services for access to emergency services.

C. Number Porting and Regulatory Compliance

Customers must comply with all applicable telecommunications regulations in the jurisdictions in which they operate, including number portability rules, regulatory registrations, and carrier obligations. Customers must provide accurate and up-to-date information when requesting telephone numbers or porting existing numbers to the Hipcall platform.

D. Call Recording

Where the Services include call recording functionality, Customers are solely responsible for ensuring compliance with all applicable laws regarding the recording of telephone conversations, including obtaining all required consents from call participants. Hipcall is not responsible for any failure by the Customer to comply with call recording laws.

5. Network and System Integrity

Customers must not engage in any activity that compromises or threatens the integrity, performance, or security of Hipcall's network, systems, or Services. Prohibited activities include, without limitation:

  • Attempting to gain unauthorised access to any part of the Services, other accounts, computer systems, or networks connected to the Services
  • Introducing viruses, worms, trojan horses, malware, or other harmful code through the Services
  • Conducting denial-of-service attacks, port scanning, or other forms of network abuse
  • Interfering with or disrupting the Services, servers, or networks connected to the Services
  • Reverse engineering, decompiling, disassembling, or otherwise attempting to derive the source code of the Services
  • Using the Services in a manner that degrades performance for other customers
  • Circumventing or attempting to circumvent any security measures, rate limits, or usage restrictions implemented by Hipcall

6. Content Restrictions

Customers must not use the Services to create, transmit, distribute, or store content that:

  • Is unlawful, harmful, threatening, abusive, harassing, defamatory, vulgar, obscene, or otherwise objectionable
  • Promotes illegal activities or provides instructional information about illegal activities
  • Exploits minors in any way
  • Violates the privacy or publicity rights of any third party
  • Contains material that incites violence, hatred, or discrimination against any individual or group
  • Is designed to deceive or mislead recipients as to the identity of the sender or the origin of a communication

7. Usage Limits

The Services are subject to usage limits as described in the applicable Order Form, service documentation, and rate schedules. Hipcall reserves the right to:

  • Implement fair use policies to prevent excessive or abusive usage patterns
  • Throttle or restrict Services where usage significantly exceeds normal business use patterns
  • Impose additional charges for usage that exceeds the thresholds specified in the Customer's plan
  • Set and enforce rate limits on API calls in accordance with Hipcall's API documentation

The Services are designed for normal business use. Use of the Services for traffic pumping, artificially inflating call volumes, or any form of toll fraud is strictly prohibited.

8. Monitoring and Enforcement

Hipcall reserves the right, but does not assume the obligation, to monitor the use of its Services for compliance with this AUP. Hipcall may investigate any reported or suspected violation of this AUP and take any action it deems appropriate, including but not limited to:

  • Issuing warnings to the Customer
  • Temporarily suspending the Customer's access to the Services
  • Permanently terminating the Customer's account
  • Reporting violations to law enforcement authorities
  • Cooperating with law enforcement in the investigation of suspected criminal activity

Hipcall will use reasonable efforts to notify the Customer of any investigation or action taken pursuant to this AUP, except where prohibited by law or where such notification could compromise an investigation.

9. Consequences of Violation

Violation of this AUP may result in one or more of the following actions, at Hipcall's sole discretion:

  • Written warning requiring immediate corrective action
  • Temporary suspension of all or part of the Services, with or without notice
  • Permanent termination of the Customer's account and all associated Services
  • Removal or disabling of access to any content or material in violation of this AUP
  • Recovery from the Customer of any costs and expenses incurred by Hipcall as a result of the violation

In cases of serious or repeated violations, Hipcall may terminate the Customer's account immediately without prior notice. The Customer will remain liable for all charges incurred up to and including the date of termination. No refunds or credits will be issued for any prepaid fees in the event of termination due to a violation of this AUP.

10. Reporting Violations

If you become aware of any violation of this AUP, please report it to Hipcall immediately by contacting us at:

  • Email: abuse@hipcall.com
  • Address: Hipcall Limited, 71-75 Shelton Street, Covent Garden, London, WC2H 9JQ, United Kingdom

Hipcall will review all reported violations and take appropriate action in accordance with this AUP and applicable law.

11. Changes to This Policy

Hipcall reserves the right to modify this AUP at any time. Changes will be posted on the Hipcall website and will become effective upon posting. It is the Customer's responsibility to review this AUP periodically. Continued use of the Services after any modification to this AUP constitutes acceptance of the modified policy.

For material changes that significantly affect Customer rights or obligations, Hipcall will use reasonable efforts to provide advance notice through the Services or via the email address associated with the Customer's account.